Welcome to RGA's ChangeMaker Podcast series. This series of short recordings features some of the brightest executives working in American business today talking about the changes they are working to bring to their industries. These are the leaders that will define the economic future of our country.

American industrialists were among the first to bring consistent innovation to business operations. In fact, the stories about our country's coming of age in the early years of the 20th Century are overflowing with innovative ideas that simply could not be contained.

After we transitioned into an information-based service society, it seemed that innovation became harder to define and therefore more difficult to harness. The fact that innovation, by definition, involves change makes it even more difficult to embrace for a workforce that no longer succeeds or fails on the quality of their work.

And yet, there are those that still believe in the pursuit of innovation and quality, treating them like requisites for success. Since that is also our philosophy at RGA Public Relations, we wanted to offer a platform for these executives to share their thoughts about change and innovation. While some of these executives are our friends and clients, many are not.

If you are passionate about positive change and creating innovation in your industry, we invite you to be a guest on our show. Contact us for more information.

Monday, September 3, 2012

Brian Rieger, founder of True Impact Communications

Brian Rieger is the founder of True Impact Communications, but describes himself as a reformed trial attorney with over seven years experience in public relations and marketing communications.

Brian spent five years with October Research Corporation, publisher of The Title Report and several other publications serving the mortgage and real estate services industry.

Brian has planned conferences (National Settlement Services Summit), drafted bylined articles for clients, mapped out large advertising campaigns, pitched news releases and written marketing copy. Lots of it. He is comfortable creating strategies and delivering tactics in most channels, including public relations, direct marketing (Web and print), collateral and trade conference marketing and advertising (print and Web).

Above all, Brian was a trusted strategic advisor for multiple corporations (large and small) in the mortgage industry with NorthPointe Communications, where he was tasked with forging and executing successful branding and communications strategies for a variety of businesses.

In this ChangeMaker podcast, Brian talks about communicating with the consumer.

Related links:

True Impact Communications Website
Brian's Blog

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